“Strategic brand design”
Nanako&Co offers the complete range of brand consultation and design. For small start-ups to big corporations.
Depending on the project and it's scope I team up with some of the talented professionals from my extensive freelance network.
With my unique expertise Nanako&Co can help strengthen your brand by refining the brand positioning, optimising the visual design language and being a strong, reliable brand guardian along the way to transfrom into an even more relevant brand in todays’ competitive environment.
Nanako&Co services brands both local and international with focus on Europe and/or Asia (Japan).
Languages: English, German, Japanese
“The process”
Using traditional branding tools combined with the ability to think outside the box Nanako&Co offers custom-made solutions.
POSITIONING & STRATEGY
• Market analysis • target group, competitor, sweet spot
• Brand positioning • workshop
• Brand strategy • brand architecture, communication, naming
DESIGN & IMPLEMENTATION
• Brand design • corporate design, visual identity, imagery concept
• Packaging design • logo design, information architecture, differentiation
• Design implementation • digital (web etc.), print, artwork
BRAND MANAGEMENT
• Ensure brand consistency
• Guide customer experience
• Supervise launch of new products
“UP there everywhere”
Nanako&Co is part of UP THERE, EVERYWHERE, a global cloud based agency.
UP THERE, EVERYWHERE connects you with a global community of brand, identity and communication experts committed to helping you reach your marketing goals. We deliver great work efficiently and cost-effectively; adopting tried and tested agency methodology where appropriate, but utilizing the latest cloud based tools. This works well even if we’re in different rooms. Or different countries. So if you're in need of a community of 160 multidisciplinary branding professionals, we can set up a team on short notice.
“About me”
" Products are made in a factory but brands are created in the mind. ”
- Walter Landor
I work as an independent design & branding professional in the beautiful city of Copenhagen, Denmark.
Before moving to Denmark in 2018 I lived in Oslo, Norway where I founded Nanako&Co in 2015.
I have over 12 years of experience in Branding from my time working in international branding agencies. At Interbrand in Hamburg I was the leader of the Packaging Design team for key clients like Unilever and Bayer, at Brandimage Tokyo I was in charge of our key clients Danone and Otsuka and at Londor Tokyo I worked on various packaging and corporate design projects for example for Mt.Rainier and Kikkoman. Here is where my love for branding started and I am passionate about it ever since.
Besides my work I also participated in training courses such as the Color Marketing Group workshop in Singapore and the Art Directors Club seminar in Tokyo, where I successfully completed a half year Art Director training course led by the most renowned Designers in Japan.
I hold a degree in Communication Design and Branding from my studies at the Design Factory International in Hamburg during which I took part in an exchange program at the Donghua University in Shanghai. In the course of my studies I completed 4 internships in Hamburg, Shanghai and Tokyo, to ladder I then moved for work and to follow my passion for Japanese culture, design and aesthetics.
I have worked for a wide range of clients and gained experience working for various industries on key accounts such as:
Unilever, Bayer, Boehringer Ingelheim, Danone, SCA, Barbor, Telekom, Kikkoman, P&G, Ajinomoto, Coty Prestige, Kirin, Suntory, Meiji, Morinaga, Toshiba, Otsuka, Takeda, Japan Airlines, Mikimoto and Japan Tobacco.
I am always interested in meeting new like minded people to talk, collaborate or just have a nice cup of coffee and chat. So if you are in the area feel free to contact me.